Digital Director
Location: Remote, United States
Salary: $125,000 plus comprehensive benefits
Grassroots Law Project — founded by civil rights activist and journalist, Shaun King — is at the forefront of the fight for liberation from the oppressive systems of policing, incarceration, and racial injustice in America. As the team behind the campaigns to seek accountability for Ahmaud Arbery, Breonna Taylor, and George Floyd — and to free Rodney Reed, Michael Thompson, and Marvin Guy — we have learned that our success depends on combining the best of grassroots organizing with deep legal expertise to give millions of everyday people the tools to make real change.
We advance policies that have the potential to drastically reduce the number of people harmed by police and prisons, advocate on behalf of families most impacted by injustice, and work with our partner PACs to elect leaders who are deeply committed to dismantling systems of oppression. The staffer in this position will also be employed by two political action committees — Grassroots Law PAC and Real Justice PAC.
We are an ambitious, fast-paced, dynamic organization that puts the impact of the work first. We have taken on cases and campaigns that others deemed “impossible” — and then won.
About the role:
We’re looking for an ambitious, results-oriented Digital Director who excels at digital strategy, communications, fundraising, and managing complex, rapidly-changing projects so that we can advance racial justice in America.
As Digital Director, you’ll lead a team of email, social media, ads, web, and video staff and contractors in order to cultivate a diverse community of volunteers, donors, and voters as a powerful force for change. You’ll define strategies to educate the public, advance our campaigns, and raise the funds necessary to win. You’ll coordinate with staff and partners, set priorities for outgoing communications, ensure that content matches the messaging and voice of Grassroots Law, and guide the team to success through rapid response moments.
The Digital Director reports to the Executive Director, Shaun King, and is responsible for the following:
What you’ll do:
Lead a cutting-edge digital effort, working alongside best-in-class campaigners
Oversee digital programs including email, social, web, video, and ads, managing staff and vendors
Set content priorities to support campaigning, political education, and fundraising across Grassroots Law Project, Grassroots Law PAC, and Real Justice PAC channels
Write and edit digital communications to match the messaging and voice of GLP and its leadership
Set fundraising goals and ensure we meet them
Build and support robust digital strategies for national and local campaigns
What we’re looking for:
5+ years experience working in digital, with experience managing programs at scale
Experience engaging and growing local and national audiences
Excellent writer and editor able to work across platforms
An organizer/campaigner mindset, someone who knows how to identify moments and use messaging to mobilize interest and action
Ability to follow multiple moving campaigns, and make decisions to prioritize among a dozen urgent and important initiatives
Ability to develop and follow strategic plans, to identify the moments to drop everything, and an excitement to do so
Experience engaging in the political process and actively following justice, organizing, and electoral spaces
Deep commitment to transforming policing, incarceration, and racial justice
We’d love to see:
Experience on electoral campaigns.
Experience in executive writing and/or ghostwriting.
Experience with successfully managing digital fundraising at scale.
Experience in Black-led organizations.
Salary range is $125,000, plus benefits including medical, dental, vision, 3 weeks PTO, 10 holidays, 3 months paid parental leave.
We are an Equal Opportunity Employer and encourage candidates from historically underrepresented groups to apply.